The world of search is changing right before our eyes. Google is making waves, Microsoft just badda boomed Bing’ed themselves right back into direct competition with Google’s giant chunk of the search pie, and Yahoo is shedding back investments like the winner of the Biggest Loser.

Search engine optimization is a newly emerging industry that is still growing every day. Its close ties to the Internet and Google allows the service to ride the coat-tails of search into an ever-changing upward spiral of relevance and necessity.